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History of the HASHTAG

hashtag is a word or an unspaced phrase prefixed with the hash character (or number sign), #, to form a label.[1] It is a type of metadata tag. Words or phrases in messages on microblogging and social networking services such as FacebookGoogle+InstagramTwitter, or VK may be tagged by entering # before them,[2] either as they appear in a sentence, e.g., “New artists announced for #SXSW2014 Music Festival”[3] or appended to it. The term hashtag can also refer to the hash symbol itself when used in the context of a hashtag.[4]

A hashtag allows grouping of similarly tagged messages, and also allows an electronic search to return all messages that contain it.

Due to its widespread use, ‘hashtag’ was added to the Oxford English Dictionary in June 2014.[5][6]

 

Wiki Article 

Getty and Fox team up for Unfinished Business Stunt

I find this marketing stunt hilarious. Great use of viral marketing!

Enter the new Vince Vaughn movie Unfinished Business, which comes out Friday. Twentieth Century Fox has teamed up with iStock by Getty Images to create a set of stock photos featuring Vaugh along with co-stars Tom Wilkinson, Dave Franco and others.

The film’s synopsis sounds right up Vince’s alley: “What began as a routine business trip goes off the rails in every imaginable—and unimaginable—way, including unplanned stops at a massive sex fetish event and a global economic summit.”

Twelve images are being made available for free download—for editorial use only—over three weeks.

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